The Short Version
The broad direction of this claim is well-supported: convergent evidence from academic studies, industry reports, and institutional sources consistently links skillful digital marketing adoption to improved market visibility and financial performance. However, the evidence base relies heavily on self-reported surveys, observational data, and industry commentary rather than controlled causal studies. Confounding factors — such as firm size, industry, and pre-existing resources — have not been ruled out, and outcomes vary significantly by context and execution quality.