The 2024 email marketing software market was roughly US$1.4–1.8 billion.

The Claim

The global email marketing software market was valued at about US$10 billion in 2024.

Verified by Lenz · Sep 7, 2026

The Short Version

Directly scoped estimates put the 2024 email marketing software market at approximately US$1.4–1.8 billion, far below US$10 billion. Values near US$10 billion generally describe the broader email marketing market rather than software alone. A higher software estimate exists, but it is an outlier and does not outweigh the more consistent evidence.

Caveats

Broader email marketing revenue cannot be treated as software-market revenue.
Market-size estimates vary with definitions, methodology, and included products or services.
The US$8.5 billion software estimate is an outlier lacking broad corroboration.

The Receipts

E-mail marketing worldwide - statistics & facts | Statista
statista.comDec 17, 2025
Email Marketing Software Market Size and Outlook 2031
techsciresearch.comJan 1, 2026
Email Marketing Software Market Size And Forecast
verifiedmarketresearch.com
Email Market Size, Share & 2034 Growth Trends Report
emergenresearch.comOct 31, 2025
Email Marketing Market Size & Share Outlook to 2031
mordorintelligence.comNov 23, 2024
E-mail Market, Report Size, Worth, Revenue, Growth, Industry Value, Share 2025
reports.valuates.comSep 11, 2025
E-mail marketing software market size worldwide 2019-2027
statista.comApr 29, 2021
Email Marketing Software Market by Channel (Business to Business, Business to Customers), Deployment (On-Cloud, On-Premises), Application, End-User - Global Forecast 2024-2030
marketresearch.comJan 15, 2024
Email Marketing Software Market Size, Share & Growth [2034]
fortunebusinessinsights.comMay 25, 2026
Email Marketing Software Market Size, Share and Growth 2035
thebusinessresearchcompany.comJul 24, 2026

+ 11 more sources — see the full list on Lenz

Filed Under

Global Email Marketing Software Market