Vietnam's national e-commerce revenue in 2025 is estimated at approximately 830 trillion VND, accounting for nearly 12% of total national retail revenue.

Caveats

• Earlier MoIT-attributed sources (mid-December 2025) reported e-commerce at ~$31 billion and ~10% of retail — lower than the $32B/12% in the finalized year-end report — suggesting the claim reflects one version of official data rather than a fully settled consensus.
• The ~830 trillion VND figure is a currency conversion of $32 billion, not a figure explicitly stated in any source; what 'national e-commerce revenue' encompasses (B2B, cross-border, non-platform channels) is not defined, and platform-level data shows only 429–458 trillion VND for the four major retail platforms.
• The total national retail revenue base varies across sources ($262.7B to $269B+), which affects the percentage share calculation and introduces minor uncertainty around the 'nearly 12%' figure.