Friday, Jul 24, 2026 The claims desk. Receipts included. POWERED BY LENZ
IsThis

GENERAL

The Claim

A significant proportion of people share online articles without having read them.

The Short Version

A major peer-reviewed study in Nature Human Behaviour, analyzing 56.4 billion Facebook shares, found that roughly 75% of news links were shared without the user clicking on them — strongly supporting the claim that "a significant proportion" of people share articles without reading them. However, the evidence primarily comes from one platform (Facebook, 2017–2020), and "shares without clicks" is a proxy for non-reading, not direct proof. The claim's broad framing slightly overstates what the data strictly demonstrates.

Caveats

  • The ~75% figure measures 'shares without clicks' on Facebook — a strong but imperfect proxy for not having read the article, since users could have read content through other means.
  • Nearly all cited 'corroborating' sources are secondary write-ups of the same single study, not independent replications across different platforms or time periods.
  • The evidence is drawn from Facebook public posts (2017–2020) and may not generalize to other social media platforms or current sharing behavior.

The Receipts

  1. Sharing without clicking on news in social media

    Nature Human Behaviour

  2. Sharing without clicking on news in social media - PubMed

    PubMed

  3. Care to share? Experimental evidence on code sharing behavior in ...

    PLOS ONE

  4. In Brief: People Often Repost News on Facebook Without Reading It

    PRSA (Public Relations Society of America)

  5. Willingness to share information on social media: a systematic ...

    Frontiers in Psychology

  6. Sharing social media data: The role of past experiences, attitudes ...

    PMC (PubMed Central)

  7. Understanding Users' Group Behavioral Decisions About Sharing ...

    PMC (PubMed Central)

  8. Social media users probably won't read beyond this headline

    Penn State University News

  9. Most Facebook News Links Are Unread by Users Sharing Them

    NJIT News

  10. Study: Sharing Social Media Posts Before Clicking on Their Content May Spread Misinformation

    University of Florida College of Journalism and Communications

+ 6 more sources — see the full list on Lenz

Filed Under

Online Media ConsumptionSocial Media Sharing Behavior