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PostNord reports that 80% of Finns bought online from abroad.

The Claim

According to PostNord's E-commerce in the Nordics report, about 80% of Finns shop outside Finland's borders.

Verified by Lenz ·

The Short Version

PostNord’s recent data supports the approximately 80% figure. Its 2025–2026 publications say 80% of Finnish consumers made an online purchase from abroad during the previous year, up from 74% in an earlier period. The claim is slightly imprecise because it omits both the online-shopping context and the survey’s past-year timeframe.

Caveats

  • The 80% figure covers online purchases from abroad, not physical shopping trips across Finland’s borders.
  • The measure refers to purchases made during the previous year, not necessarily habitual or current behavior.
  • Older PostNord materials report 74%, reflecting an earlier survey period rather than the latest figure.

The Receipts

  1. Miksi ostamme ulkomailta? | PostNord

    postnord.fi

  2. Cross-border shopping marketplaces in Finland - spring 2026 | PostNord

    postnord.com

  3. E-commerce in the Nordics

    postnord.com

  4. Cross-border shopping and consumer spending in 2025 | PostNord

    postnord.com

  5. Temu on nyt yli 50-vuotiaiden suomalaisten suosituin verkkokauppa – suomalaisnuoret ostavat pohjoismaalaisista eniten käytettyjä tuotteita verkosta | PostNord

    postnord.fi

  6. [PDF] E-commerce in the Nordics - PostNord

    postnord.com

  7. postnord.no

    postnord.no

  8. E-commerce in the Nordics

    digitalcommerce.fi

  9. PostNord: 76% of Nordic online consumers purchase from abroad | Post & Parcel

    postandparcel.info

  10. E-commerce in the Nordics

    assets.ctfassets.net

+ 9 more sources — see the full list on Lenz

Filed Under

E-commerce In The NordicsFinlandPostNord

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