The Short Version
The actors in The Blair Witch Project were never genuinely missing — they were located, directed, and supplied daily via GPS drop points throughout the 8-day shoot. The "missing" narrative was a deliberate marketing hoax: the filmmakers fabricated police reports and missing persons claims on the film's website, and the actors were contractually barred from public appearances to sustain the illusion. Smithsonian Magazine explicitly confirms they were "never actually missing."