Thursday, Sep 10, 2026 The claims desk. Receipts included. POWERED BY LENZ
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In the UAE, parental consent applies mainly to personalized ads using children’s data.

The Claim

In the United Arab Emirates, displaying advertisements inside a game directed to children aged 6–15 requires parental consent regardless of whether the advertisements are contextual or personalized.

The Short Version

The evidence does not support a blanket UAE rule requiring parental consent for all in-game ads shown to children aged 6–15. Official and secondary sources describe consent as tied to personal-data processing for targeted or personalized advertising, and they distinguish that from contextual ads. The claim also stretches the age threshold beyond the clearest under-13 consent standard discussed in the available materials.

Caveats

  • Do not confuse targeted or personalized advertising rules with contextual advertising; the sources treat them differently.
  • Do not generalize an under-13 parental-consent standard to the entire 6–15 age range without explicit legal support.
  • Restrictions on advertising to minors or on online commercial games are not the same as a universal consent requirement for every in-game ad.

The Receipts

  1. UAE Government Issues Federal Decree-Law on Child Digital Safety

    Ministry of Foreign Affairs UAE

  2. CRC/C/ARE/2

    اللجنة الدائمة لحقوق الإنسان

  3. حكومة الإمارات تصدر مرسوماً بقانون اتحادي في شأن السلامة الرقمية للطفل

    وكالة أنباء الإمارات

  4. UAE's Child Digital Safety Law: What Every Digital Platform and ISP ...

    Latham & Watkins

  5. UAE issues landmark Child Digital Safety Law - Clyde & Co

    Clyde & Co

  6. Regulating the UAEs Virtual Playground New Child Digital Safety Law

    Bird & Bird

  7. UAE Decree 26 Compliance Guide - Phosra

    Phosra

  8. حكومة الإمارات برئاسة محمد بن راشد.. تحديث تشريعي شامل لتسريع خطط ...

    الإمارات اليوم

  9. UAE Child Digital Safety Law: Platform Liability

    BSA Law

  10. Child Social Media Restrictions to Reshape Gulf Advertising

    Middle East Briefing

+ 3 more sources — see the full list on Lenz

Filed Under

United Arab Emirates

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