Monday, Sep 7, 2026 The claims desk. Receipts included. POWERED BY LENZ ↗
IsThis

No cited source verifies a platform-specific 40% open-rate uplift.

The Claim

The unnamed new platform delivers open rates 40% higher than the email marketing industry average.

Verified by Lenz ·

The Short Version

No cited evidence verifies that a specific new platform delivers a 40% open-rate uplift. The similar figure found in vendor marketing concerns AI tools generally, not measured results for this platform. Because published industry averages also vary substantially, the comparison lacks both a verified result and a defined baseline.

Caveats

  • The platform is unnamed, preventing verification of its campaigns or performance data.
  • The 40% figure originates from broad promotional material rather than an independent platform-specific study.
  • Email open-rate benchmarks vary by source, industry, audience, and methodology, so there is no single established baseline.

The Receipts

  1. Average Email Open Rate By Industry: A Data-Driven Study

    moengage.com

  2. Email Marketing Benchmarks & Industry Statistics

    mailchimp.com

  3. Email marketing benchmarks 2026: open rates, click ...

    klaviyo.com

  4. What Is a Good Email Marketing Open Rate?

    benchmarkemail.com

  5. What are good open rates, CTRs, & CTORs for email campaigns? | Campaign Monitor

    campaignmonitor.com

  6. Email Marketing Benchmarks by Industry: 2026 Data and Trends

    webfx.com

  7. Best AI Email Marketing Tools: What You Should Expect

    smartlead.ai

  8. Maropost: Unified Commerce Platform That Connects Every Channel

    maropost.com

  9. tomba.io

    tomba.io

  10. Average Email Open Rates By Industry in 2026 - Sendtric

    sendtric.com

+ 2 more sources — see the full list on Lenz