Friday, Sep 11, 2026 The claims desk. Receipts included. POWERED BY LENZ ↗

Topic

Assisted Conversions

2 claims checked

TECH Jun 4, 2026

Universal Analytics Multi-Channel Funnels reports Assisted Conversions separately from last-click conversions.

Claim: Google Analytics Multi-Channel Funnels reports Assisted Conversions separately from last-click conversion reports. NOT BS

TECH Jun 4, 2026

Last-click attribution credits only the final touchpoint, often missing social assists.

Claim: Last-click attribution models can undercount assisted conversions from social media. NOT BS