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Google’s quality raters use E-E-A-T considerations to assess page quality.

The Claim

E-E-A-T is a framework used by Google's search quality evaluators to assess the value and reliability of online content.

The Short Version

Official Google guidance confirms that search quality raters use E-E-A-T considerations when assessing page quality, including whether content is trustworthy and reliable. Calling E-E-A-T a “framework” is reasonable, although Google more often describes it as criteria or considerations. These evaluations help assess search-system performance but do not directly set page rankings.

Caveats

  • “Framework” is a reasonable informal label, not Google’s primary official terminology.
  • Quality-rater assessments help evaluate search systems but do not directly determine rankings.
  • Trust is the central E-E-A-T consideration, informed by experience, expertise, and authoritativeness.

The Receipts

  1. Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience | Google Search Central Blog | Google for Developers

    developers.google.cn

  2. What is E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)? • Yoast

    yoast.com

  3. Our latest update to the quality rater guidelines: E-A-T gets an extra ...

    developers.google.com

  4. Search Quality Rater Guidelines: An Overview

    services.google.com

  5. [PDF] General Guidelines - googleusercontent.com

    static.googleusercontent.com

  6. static.googleusercontent.com

    static.googleusercontent.com

  7. General Guidelines

    guidelines.raterhub.com

  8. Creating Helpful, Reliable, People-First Content | Documentation

    developers.google.com

  9. Search Engine Testing & Evaluation

    google.com

  10. Google E-E-A-T: What it is & how it affects SEO

    semrush.com

+ 8 more sources — see the full list on Lenz

Filed Under

E-E-A-TGoogleGoogle Search Quality Evaluators