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The Google–BCG survey classified 19% of companies as AI marketing leaders.

The Claim

Research by Google and Boston Consulting Group found that 19% of companies have reached the level of true AI leaders in marketing.

Verified by Lenz ·

The Short Version

The cited Google–BCG research supports the stated 19% figure. Google reports that the joint global survey of more than 2,000 marketers classified 19% of companies as AI leaders in marketing, and BCG presents the same finding as “about 20%.” The claim accurately describes the research result, although it should not be treated as an independently replicated rate for all companies.

Caveats

  • The figure comes from a jointly produced, self-reported industry survey rather than independent academic research.
  • Google’s articles and BCG’s summary describe the same underlying study, not separate confirmations.
  • The available summaries provide limited detail on sampling and representativeness, so 19% should not automatically be generalized to every company.

The Receipts

  1. Four AI pathways to marketing excellence - Think with Google

    business.google.com

  2. AI is helping leading marketers drive outsized revenue. Here’s how

    business.google.com

  3. Map today’s customer journey with AI - Think with Google

    business.google.com

  4. The Blueprint for AI-Powered Marketing | BCG

    bcg.com

  5. Drive AI marketing maturity & adoption - Think with Google APAC

    business.google.com

  6. Google reveals the 4 pillars of future marketing (and how to apply them)

    merca20.com

  7. AI Adoption in 2024: 74% of Companies Struggle to Achieve and Scale Value | BCG

    bcg.com

  8. web-assets.bcg.com

    web-assets.bcg.com

  9. Scaling AI Pays Off, No Matter the Investment | BCG

    bcg.com

  10. GenAI Investment to Grow 30%, with High Maturity Companies Projecting Three Times Higher ROI Over the Next Three Years than Low-Adoption Peers

    prnewswire.com

+ 5 more sources — see the full list on Lenz

Filed Under

artificial intelligenceBoston Consulting GroupGoogle

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