The Claim
Research by NP Digital found that more than 43% of marketers reported that false or hallucinated AI-generated information passed review and was published publicly.
NP Digital published the quoted “over 43%” finding, but its study materials and related coverage do not present a consistent statistic. Most reports identify 36.5% as the share of marketers whose incorrect AI content reached the public, while 43.5% may describe an error category instead. The attribution is genuine, but the claimed percentage is not reliably established.
Claim:
More than 50% of newly created online content produced in the past 12 months…
MOSTLY BS
Claim:
Artificial intelligence systems produce incorrect answers in 70% of evaluated cases.
TOTAL BS
Claim:
Ninety-eight percent of LinkedIn posts are written by artificial intelligence.
TOTAL BS
Claim:
As of 2026, AI-generated videos are realistic enough to fool the majority of…
MOSTLY BS
Claim:
AI language models generate hallucinated or factually incorrect outputs in…
SOME BS
Claim:
The use of generative AI tools and trust in them has had a negative impact on…
SOME BS